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Limited Service Restaurant

You’re working more creatively than ever to retain patrons, master delivery, and contend with rising labor costs. As operational innovation becomes more important, Simplot’s broad portfolio delivers the on-trend flavors and labor efficiency you need.

Bestselling Products

Select Recipe Fries
Select Recipe® Fries

Featuring a chef-crafted recipe with real sea salt to deliver outstanding flavor, first bite to last.

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Blue Ribbon Fries
Blue Ribbon® Fries

The definitive fast-food fries! No coatings, no 
skin—just great potato flavor in XLF lengths.

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What’s Happening in Limited-Service Restaurants

Labor Cost
Higher Labor Costs

With labor costs rising, operators are finding new ways to save time, including frozen items.

Delivery
Adapting for Delivery

Operators are refining their recipes to overcome the rigors travel time.

Digital Marketing
Digital Domination

Digital marketing—social media in particular—is now the primary channel for most operators.

Plant Based
Customization

Consumers are consistently demanding more build-own-options.

Recipes and inspiration

From dine-in to take-out to catering, we offer hundreds of kitchen-tested, foodservice recipes to take your menu to the next level.

See all of our recipes and ideas ›

 
Kitchen Stories

Boise State University

See how Boise State’s Alberstons Stadium ran up the score with loaded fries.

 
Kitchen Stories

See how Boise State’s Alberstons Stadium ran up the score with loaded fries.

Ballpark Fries
Ballpark Fries

Crispy fries drizzled with a rich, garlic butter and dusted with grated parmesan.

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Jamming Jerk Fry Recipe
Jammin’ Jerk Fries

Skin-on fries tossed in a spicy Caribbean jerk seasoning, served with mango chutney dip.

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Kettlecrisp Fries
Kettle Crisp Fries

Thin cut, skin-on fries dipped in a sweet honey glaze and fried golden-brown.

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Limited-Service Restaurant Trends & Resources

Advice and ideas from the team at Simplot Foods

Ultimate guide to menuing fries
The Foodservice Operator's Ultimate Guide to Menuing Fries

We can help you select the right fries, implement the best pricing and profit strategies, create must-have signature fries, and more. It’s all in The Ultimate Fry Guide. And it’s free.
The power of LTO free download
The Power of Limited Time Offers

Use this e-book to prepare yourself with the trends and tips you need to create the next great LTO for your operation.
Elements of loyalty
5 Elements of an Effective Customer Loyalty Program

Learn how loyalty programs drive traffic and increase the average check